Online Reputation Management for Dummies by Lori Randall on Amazon

A social media friend of mine released her new book, “Online Reputation Management for Dummies,” on Amazon and I encourage any marketer or business owner to take a look. The author, Lori Randall, is an experienced Online Marketing Strategist with 15 years of digital and social media marketing expertise. I was lucky to meet her at SXSW Interactive 2012, and she shared her ideas around this book. I am also fortunate that she included me in the acknowledgements as well.

Online Reputation Management for Dummies by Lori Randall

It is obvious that she knows what she is talking about and that she has a strong understanding of how businesses struggle with their online identity. In Online Reputation Management for Dummies Lori breaks down the why, what and how of online brand monitoring. She gives the context and examples of why an organization should care about their industry and audience online as well as why this concept is important to the bottom line of any business big or small. She then explains how to set up an online reputation management and response team with details on what resources it will take to execute a successful internet and social media monitoring program.

I strongly recommend that you add this book to your online and digital marketing resources.